The new science of strategy execution:how incumbents become fast, sleek wealth creators

Strategy execution is emerging as one of the critical sources of sustainable competitive advantage in the twenty‐first century. As a result, strategy execution can no longer take a back seat to strategy formulation. Success depends on a new strategic paradigm that includes world‐class, strategy‐execution skills such as managing the development and implementation of a portfolio of initiatives, synchronizing internal processes with market rhythms, and avoiding disruptions by handling the ripple effect of organizational change. At a strategic and operating level, these practices improve all of the classic drivers of shareholder wealth.