The New Service Model: a review, a critique and a way forward

The paper contributes to the debate on the New Service Model by focusing on the theoretical and practical implications that it calls for. The discussion seeks to take stock of the development of the idea of product-service integration, which is central to this New Service Paradigm, and provides a review and critique of the key principles that underpin this new business model. It is argued that if the New Service Model is to have longevity and deliver its promise of enhancing organisational growth, then it is critical to develop a strong theoretical account and an equally strong appreciation of the practical implications.