The new strategic brand management : creating and sustaining brand equity long term
Jean-Noël Kapferer
| Year of publication: |
2004 ; 3. ed.
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Product management | Brand name products | Strategic planning | Unternehmen | Marke | Produktmanagement |
| Extent: | XIV, 497 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: published as Strategic brand management. 2002 |
| ISBN: | 0-7494-4283-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004799811