The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Yiran Su, Xuan Guo, Christine Wegner, and Thomas Baker
| Year of publication: |
2023
|
|---|---|
| Authors: | Su, Yiran ; Guo, Xuan ; Wegner, Christine ; Baker, Thomas A., III. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 37.2023, 5, p. 371-388
|
| Subject: | NIL | influencer marketing | credibility | athlete branding | sport marketing | Sportmarketing | Sports marketing | Hochschule | Higher education institution | Markenführung | Brand management | Sportler | Athletes | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2022-0192 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340594