The next generation of customer relationship management (CRM) metrics
Timothy Shea; Ahern Brown; D. Steven White; Catharine Curran; Michael Griffin
| Year of publication: |
2008
|
|---|---|
| Authors: | Shea, Timothy ; Brown, Ahern ; White, D. Steven ; Curran, Catharine ; Griffin, Michael P. |
| Published in: |
Techniques and tools for the design and implementation of enterprise information systems. - Hershey, Pa. [u.a.] : IGI Publ., ISBN 978-1-59904-826-0. - 2008, p. 258-270
|
| Subject: | Beziehungsmarketing | Relationship marketing | Messung | Measurement | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003701071