The nexus between CSR, corporate image, company identification, emotional attachment and small equity investors behavior
Imran Ali
| Year of publication: |
July-September 2017
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| Authors: | Ali, Imran |
| Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 6.2017, 3, p. 39-52
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| Subject: | Company Identification | Corporate Image | Corporate Social Responsibility | Emotional Attachment | Investor Behavior | Corporate social responsibility | Firmenimage | Corporate reputation | Anlageverhalten | Behavioural finance | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJABE.2017070103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011763115