The novice nose knows : how olfactory knowledge shapes evaluation confidence
Hua Meng, César Zamudio, and Jamie L. Grigsby
| Year of publication: |
2023
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|---|---|
| Authors: | Meng, Hua ; Zamudio, César ; Grigsby, Jamie L. |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 65.2023, 4, p. 448-465
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| Subject: | consumer knowledge | incidental learning | olfaction | online word-of-mouth | evaluation confidence | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Wissen | Knowledge | Virales Marketing | Viral marketing | Wissensmanagement | Knowledge management | Social Web | Social web | Bewertung | Evaluation | Wissenstransfer | Knowledge transfer | Lernende Organisation | Learning organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853221135542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322089