The NPS and the ACSI : a critique and an alternative metric
Robert East; Jenni Romaniuk; Wendy Lomax
| Year of publication: |
2011
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| Authors: | East, Robert ; Romaniuk, Jenni ; Lomax, Wendy |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 53.2011, 3, p. 327-346
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| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160902