The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Year of publication: |
2024
|
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Authors: | Bae, Sung Hun ; Bae, Joonheui ; Jo, Seonggeun |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 3, p. 756-772
|
Subject: | Nudge | Perceived responsibility | Personal mobility vehicles | Psychological ownership | Sharing economy platforms | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Persönlichkeitspsychologie | Personality psychology | Digitale Plattform | Digital platform | Share Economy | Sharing economy | Mobilkommunikation | Mobile communications |
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