The nutrition elite : do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?
J. Craig Andrews, Richard G. Netemeyer, and Scot Burton
| Year of publication: |
2009
|
|---|---|
| Authors: | Andrews, J. Craig ; Netemeyer, Richard G. ; Burton, Scot |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 28.2009, 1, p. 41-55
|
| Subject: | Lebensmittelverpackung | Food packaging | Werbung | Advertising | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003875217