The office building: between globalization and local identity

The visual expression of the office building is changing. So are interior design concepts, relating new work practices to new office design, as in the <i>team office</i>. These phenomena can be interpreted as the result of two interrelated tendencies: globalization, and the need for a local setting. Linking phenomena and underlying processes can offer a better understanding of the <i>corporate image</i>. The historical concept of the <i>company town </i>will be the main reference in this conceptualization.<p><a href="../../fulltext/b27/b2621.pdf"><img src="../../../gifs/pdf-art.gif" border=0 align=right alt="Download full text"></a>