The omnichannel continuum : integrating online and offline channels along the customer journey
Scott A. Neslin
| Year of publication: |
2022
|
|---|---|
| Authors: | Neslin, Scott A. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 1, p. 111-132
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| Subject: | Channel integration | Customer journey | Multichannel | Omnichannel | Online and offline channels | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207544