The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world
Rick Mathieson
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Mathieson, Rick |
| Publisher: |
New York, NY [u.a.] : American Management Association |
| Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 282 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 1004 |
| ISBN: | 0-8144-1572-5 ; 978-0-8144-1572-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887763