The online advertising types of choices based on DEA method
Xianglan Jiang, Yingjin Lu, and Wen-bo Yang
| Year of publication: |
2011
|
|---|---|
| Authors: | Xianglan Jiang ; Lu, Yingjin ; Yang, Wen-bo |
| Published in: |
New state of MCDM in the 21st century : selected papers of the 20th International Conference on Multiple Criteria Decision Making 2009. - Berlin : Springer, ISBN 978-3-642-19694-2. - 2011, p. 157-165
|
| Subject: | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Data-Envelopment-Analyse | Data envelopment analysis | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161411