THE ONLINE PRESENCE OF THE HOTEL UNITS: COMPARATIVE STUDY BETWEEN CLUJ-NAPOCA AND BUCHAREST

The starting point of this study represents the observation and the analyses of the hotel units’ websites within different cities in Romania. In the first part of the study it is presented the analyze of the hotel web presences from Cluj- Napoca, in order to obtain a general image of the digital supply, followed by the comparative study made between Cluj-Napoca and Bucharest, for the digital presences from the hotel industry. Finally, the result and the conclusions of the research conducted are presented.