The online reviews’ effects on Internet consumer behavior : an exploratory study
Mingli Zhang, Suyun Ding, Yuanwei Bian
| Year of publication: |
October-December 2017
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| Authors: | Zhang, Mingli ; Ding, Suyun ; Bian, Yuanwei |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 15.2017, 4, p. 83-94
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| Subject: | Consumer Behavior | Data Mining | Online Reviews | Risk Perception | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Internet | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Data mining | Electronic Commerce | E-commerce | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2017100107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011763359