The open brand : [when push comes to pull in a web-made world]
[Kelly Mooney and Nita Rollins]
| Year of publication: |
2008
|
|---|---|
| Authors: | Mooney, Kelly ; Rollins, Nita |
| Publisher: |
Berkeley, Calif. : New Riders |
| Subject: | Markenpolitik | Marketing | World Wide Web 2.0 | Branding (Marketing) | Trademarks | Design | Web sites |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 204 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Formerly CIP. - Title from cover |
| ISBN: | 978-0-321-54423-0 ; 0-321-54423-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004914464