The optimal design of hospital advertisements by means of conjoint measurement
Dieter K. Tscheulin, Bernd Helmig
| Year of publication: |
1997
|
|---|---|
| Authors: | Tscheulin, Dieter K. ; Helmig, Bernd |
| Publisher: |
Freiburg, Br. : Betriebswirtschaftliches Seminar der Univ. |
| Subject: | Krankenhaus | Hospital | Werbewirkung | Advertising effects | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis | Experiment | Deutschland | Germany |
| Extent: | 18, [4] Bl Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-931416-11-9 |
| Other identifiers: | 10.6094/UNIFR/154634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202097