The optimal level of CRM IT investments
| Year of publication: |
2013
|
|---|---|
| Authors: | Heidemann, Julia ; Klier, Mathias ; Landherr, Andrea ; Zimmermann, Steffen |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1618-7598, ZDB-ID 13099887. - Vol. 23.2013, 1, p. 73-84
|