The optimal product-line selling mode in online platforms
Year of publication: |
2024
|
---|---|
Authors: | Huang, Jian ; Qin, Xuelian ; Tian, Lin ; Wei, Hang |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 3, p. 486-505
|
Subject: | First-party mode | Online platform | Product-line selling | Third-party mode | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Verkauf | Selling | Fertigungsprogramm | Master production schedule | Electronic Commerce | E-commerce |
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