The order effect of advertisers on consumer search behavior in sponsored search markets
Chang Hee Park, Manoj Kumar Agarwal
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Park, Chang Hee ; Agarwal, Manoj Kumar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 84.2018, p. 24-33
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| Subject: | Search engine marketing | Sponsored search advertising | Click behavior | Sequential search | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Suchtheorie | Search theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Informationsverhalten | Information behaviour | Informationskosten | Information costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.11.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802594