The organic view of the brand : a brand value co-creation model
Oriol Iglesias; Nicholas Ind; Manuel Alfaro
| Year of publication: |
2013
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|---|---|
| Authors: | Iglesias, Oriol ; Ind, Nicholas ; Alfaro, Manuel |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 8, p. 670-688
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| Subject: | organic view of the brand | brand management | co-creation | value | multiple stakeholders | corporate brand | Markenführung | Brand management | Stakeholder | Markenartikel | Brand | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197488