The organization of marketing activities : a contingency theory of structure and performance
Robert W. Ruekert, Orville C. Walker and Kenneth J. Roering
| Year of publication: |
2009
|
|---|---|
| Authors: | Ruekert, Robert W. ; Walker, Orville C. ; Roering, Kenneth J. |
| Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 3-23
|
| Subject: | Marketing | Organisationsstruktur | Organizational structure | Unternehmenserfolg | Firm performance | Kontingenztheorie | Contingency theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836597