The organizational adoption of high-technology products "for use" - Effects of size, preferences, and radicalness of impact
Year of publication: |
2002
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Authors: | Mcdade, Sean R. ; Oliva, Terence A. ; Pirsch, Julie A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 31.2002, 5, p. 441-456
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