The other guy blinked : how Pepsi won the cola wars
Roger Enrico and Jesse Kornbluth
| Year of publication: |
1986
|
|---|---|
| Authors: | Enrico, Roger ; Kornbluth, Jesse |
| Publisher: |
New York, NY [u.a.] : Bantam Books |
| Subject: | PepsiCo Inc. | The Coca-Cola Company | Softdrink-Industrie | Soft drink industry | USA | United States |
| Extent: | VIII, 280 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-553-05177-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000709102