The other meaning of fluency : content accessibility and language in advertising to bilinguals
Ryall Carroll and David Luna
| Year of publication: |
2011
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|---|---|
| Authors: | Carroll, Ryall ; Luna, David |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 3, p. 73-84
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| Subject: | Werbung | Advertising | Sprache | Language | Zielgruppe | Target group | Mehrsprachigkeit | Multilingualism | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009302699