The out-of-region bias : distance estimations based on geographic category membership
Year of publication: |
2011
|
---|---|
Authors: | Irmak, Caglar ; Walker Reczek, Rebecca ; Bearden, William O. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 2, p. 181-196
|
Subject: | Regionalwissenschaft | Regional science | Geographische Entfernung | Geographic distance | Tourenplanung | Vehicle routing problem | Studierende | Students | Befragung | Interview | USA | United States | Kanada | Canada |
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