The output and profit contribution of information technology and advertising investment in banks
Year of publication: |
2008
|
---|---|
Authors: | Martín Oliver, Alfredo ; Salas-Fumás, Vicente |
Published in: |
Journal of financial intermediation. - Amsterdam [u.a.] : Elsevier, ISSN 1042-9573, ZDB-ID 1053781-8. - Vol. 17.2008, 2, p. 229-255
|
Subject: | Bank | Unternehmenswachstum | Firm growth | Investitionsentscheidung | Investment decision | Informationstechnik | Information technology | Steuervergünstigung | Tax incentive | Werbewirkung | Advertising effects | Gewinn | Profit | Spanien | Spain | 1983-2003 |
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