The overlapping effect : impact of product display on price-quality judgments
Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang, Yushi Jiang
| Year of publication: |
2024
|
|---|---|
| Authors: | Meng, Lu ; Fu, Tianhui ; Duan, Shen ; Wang, Yijie ; Jiang, Yushi |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 1, p. 107-128
|
| Subject: | Perceived uniqueness | Price-quality judgment | Product display | Product entitativity | Produktqualität | Product quality | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09684-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125156