The ownership effect in consumer responses to brand line stretches
Amna Kirmani ; Sanjay Sood ; Sheri Bridges
| Year of publication: |
1997
|
|---|---|
| Authors: | Kirmani, Amna ; Sood, Sanjay ; Bridges, Sheri |
| Publisher: |
Cambridge, Mass. |
| Subject: | Markentransfer | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 30 S. : graph. Darst. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 97,128 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004362768