The Ownership Effect in Consumer Responses to Brand Line Stretches
| Year of publication: |
1999
|
|---|---|
| Authors: | Kirmani, Amna ; Sood, Sanjay ; Bridges, Sheri |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, 1, p. 88-101
|