The parable of a little research : making money from an internet trading portal
Roger Marshall and Poh Tze Peng
| Year of publication: |
2014
|
|---|---|
| Authors: | Marshall, Roger ; Peng, Poh Tze |
| Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 13-37
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| Subject: | Online-Handel | Online retailing | B-to-B-Marketing | Business-to-business marketing | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Narrative Methode | Narrative method | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413666