The paradox of diminishing returns : measurement and metrics for valuation of B2C sales professionals
J. Ricky Fergurson
| Year of publication: |
2020
|
|---|---|
| Authors: | Fergurson, J. Ricky |
| Subject: | omni-channel retailing | relational exchange | Retail sales | sales roles | Einzelhandel | Retail trade | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Absatz | Sales | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2020.1747280 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258196