The paradox of 'green to be seen' : green high-status shoppers excessively use (branded) shopping bags
Arianne J. van der Wal, Femke van Horen, Amir Grinstein
| Year of publication: |
March 2016
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| Authors: | Wal, Arianne J. van der ; Horen, Femke van ; Grinstein, Amir |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 216-219
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| Subject: | Sustainability | Evolutionary theory | Status | Green marketing | Shopping bags | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Theorie | Theory | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.11.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490899