The paradox of word-of-mouth in social commerce : exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading
Xusen Cheng, Yu Gu, Ying Hua, Xin (Robert) Luo
| Year of publication: |
2021
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| Authors: | Cheng, Xusen ; Gu, Yu ; Hua, Ying ; Luo, Xin |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 7, p. 1-11
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| Subject: | information quality | psychological reactance | social risk | social word of mouth (SWOM) | Source credibility | Virales Marketing | Viral marketing | Social Web | Social web | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Informationswert | Information value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2021.103505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259430