The partitioning paradox : the big bite around small packages
Stephen S. Holden; Natalina Zlatevska
| Year of publication: |
2015
|
|---|---|
| Authors: | Holden, Stephen S. ; Zlatevska, Natalina |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 230-233
|
| Subject: | Partitioning | Package size | Portion size | Restrained eaters | Food consumption | Verpackung | Packaging | Lebensmittelkonsum | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Betriebsgröße | Firm size |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337494