The past and future of gender research in marketing : paradigms, stances, and value-based commitments
Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders
| Year of publication: |
2023
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|---|---|
| Authors: | Peñaloza, Lisa ; Prothero, Andrea ; McDonagh, Pierre ; Pounders, Kathrynn |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 6, p. 847-868
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| Subject: | gender | paradigm | stance | value-based commitment | marketing strategy | societal insight | systematic literature review | Bibliometrie | Bibliometrics | Geschlecht | Gender | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231154532 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432717