The past, present, and future of measurement and methods in marketing analysis
Yu Ding, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch Jr, Donald R. Lehmann
| Year of publication: |
2020
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|---|---|
| Authors: | Ding, Yu ; DeSarbo, Wayne ; Hanssens, Dominique M. ; Jedidi, Kamel ; Lynch, John G. ; Lehmann, Donald R. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 2/3, p. 175-186
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| Subject: | Measurement | Methods | Marketing Analysis | Meta-Analysis | Replicability | Customer Heterogeneity | Brand Equity | Messung | Marktforschung | Market research | Meta-Analyse | Meta-analysis | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics | Markenimage | Brand image | Performance-Messung | Performance measurement | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09527-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301438