The path from sound to brand on customer intention
Wei-Lun Chang
| Year of publication: |
2013
|
|---|---|
| Authors: | Chang, Wei-lun |
| Published in: |
Marketing theory and applications ; 2012=Vol. 23. - Red Hook, NY : Curran Associates, ISBN 1-62276-649-0. - 2013, p. 79-87
|
| Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792227