The path to outcome delivery : interplay of service market strategy and open business models
Ivanka Visnjic, Andy Neely, Marin Jovanovic
| Year of publication: |
2018
|
|---|---|
| Authors: | Visnjic Kastalli, Ivanka ; Neely, Andy D. ; Jovanovic, Marin |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 72/73.2018, p. 46-59
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| Subject: | Open business models | Outcome-based contracts | Service innovation | Service market strategy | Servitization | Geschäftsmodell | Business model | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.technovation.2018.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012011204