The pathways of increasing online celebrity brand equity and followers' hotel booking intention : a serial multiple mediation model
Nhi Thao Ho-Mai and Vinh Trung Tran, Vien Ky Nguyen and Uyen Thi Thu Do, Thanh Ba Truong and Phuong Thi Kim Tran
| Year of publication: |
2024
|
|---|---|
| Authors: | Nhi Thao Ho-Mai ; Vinh Trung Tran ; Vien Ky Nguyen ; Uyen Thi Thu Do ; Thanh Ba Truong ; Phuong Thi Kim Tran |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 6, p. 1155-1177
|
| Subject: | Celebrity credibility | Lifestyle congruence | Breadth of self-disclosure | Online celebrity brand equity | Hotel booking intentions | TikTok platform | Serial multiple mediation model | Hotellerie | Hotel industry | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Lebensstil | Lifestyle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-08-2023-0265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324461