The Penguin's Window: Corporate Brands From an Open-Source Perspective
| Year of publication: |
2006
|
|---|---|
| Authors: | Pitt, Leyland F. ; Watson, Richard T. ; Berthon, Pierre ; Wynn, Donald ; Zinkhan, George |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 2, p. 115-127
|