The perceived interactivity of top global brand websites and its determinants
Hilde A. M. Voorveld; Peter C. Neijens; Edith G. Smit
| Year of publication: |
2010
|
|---|---|
| Authors: | Voorveld, Hilde A. M. ; Neijens, Peter C. ; Smit, Edith G. |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 217-233
|
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Website | Benutzerschnittstelle | User interface | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985187