The perceived usefulness of personalized product information on B2C e-commerce websites and the modernisating effect of national culture
Werner Quint, Bastian Eine
| Year of publication: |
2017
|
|---|---|
| Authors: | Quint, Werner ; Eine, Bastian |
| Published in: |
Advanced e-business research : international trends & issues. - Frankfurt am Main : PL Academic Research, ISBN 3-631-71908-6. - 2017, p. 89-106
|
| Subject: | Website | Electronic Commerce | E-commerce | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011731773