The perception of quality : mapping product and service quality to consumer perceptions
Year of publication: |
[2015]
|
---|---|
Authors: | Kenyon, George N. ; Sen, Kabir Chandra |
Publisher: |
London : Springer |
Subject: | Produktqualität | Product quality | Produktgestaltung | Product design | Verbraucher | Consumers |
Description of contents: | Table of Contents [gbv.de] |
Extent: | ix, 265 pages illustrations 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (pages 255-265) |
ISBN: | 978-1-4471-6626-9 ; 1-4471-6626-4 ; 978-1-4471-6627-6 |
Other identifiers: | 10.1007/978-1-4471-6627-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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