The performance impact of marketing dualities : a response surface approach to resolving empirical challenges
Youngtak M. Kim, John R. Busenbark, Seung-Hwan Jeong, Son K. Lam
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Youngtak M. ; Busenbark, John R. ; Jeong, Seung-Hwan ; Lam, Son K. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 5, p. 915-940
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| Subject: | Ambidexterity | Duality | Polynomial regression | Response surface analysis | Simulations | Simulation | Regressionsanalyse | Regression analysis | Schätztheorie | Estimation theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00848-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389484