The performance impact of marketing dualities : a response surface approach to resolving empirical challenges
Youngtak M. Kim, John R. Busenbark, Seung-Hwan Jeong, Son K. Lam
| Year of publication: |
2022
|
|---|---|
| Authors: | Kim, Youngtak M. ; Busenbark, John R. ; Jeong, Seung-Hwan ; Lam, Son K. |
| Subject: | Ambidexterity | Duality | Polynomial regression | Response surface analysis | Simulations | Simulation | Regressionsanalyse | Regression analysis | Schätztheorie | Estimation theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00848-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389484