The performance impact of marketing dualities : a response surface approach to resolving empirical challenges
Year of publication: |
2022
|
---|---|
Authors: | Kim, Youngtak M. ; Busenbark, John R. ; Jeong, Seung-Hwan ; Lam, Son K. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 5, p. 915-940
|
Subject: | Ambidexterity | Duality | Polynomial regression | Response surface analysis | Simulations | Simulation | Regressionsanalyse | Regression analysis | Schätztheorie | Estimation theory |
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