The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Eric M. Olson, Stanley F. Slater and G. Tomas M. Hult
| Year of publication: |
2009
|
|---|---|
| Authors: | Olson, Eric M. ; Slater, Stanley F. ; Hult, G. Tomas M. |
| Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 72-102
|
| Subject: | Strategisches Management | Strategic management | Marketing | Organisationsstruktur | Organizational structure | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836621