The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior
| Year of publication: |
2005
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|---|---|
| Authors: | Olson, Eric M. ; Slater, Stanley F. ; Hult, G.Tomas M. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 3, p. 49-65
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