The performance implications of outsourcing customer support to service providers in emerging versus established economies
Néomie Raassens; Stefan Wuyts; Inge Geyskens
| Year of publication: |
2014
|
|---|---|
| Authors: | Raassens, Néomie ; Wuyts, Stefan ; Geyskens, Inge |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 3, p. 280-292
|
| Subject: | Outsourcing | Customer support | Offshore | Emerging markets | Event study | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Auslandsverlagerung | Offshoring | IT-Dienstleister | IT service provider |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010427994